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Parfait Pluss to Launch India’s First Full-Scale Plus-Size Lifestyle Marketplace This October
Parfait Pluss, India’s first dedicated plus-size lifestyle marketplace, is set to officially launch this October—ushering in a new era of inclusivity in fashion, wellness, and lifestyle for the country’s 300+ million plus-size individuals.
Originally launched in 2019 as part of the global lingerie brand Parfait (USA), the company entered India through the FDI route and quickly became a pioneer in plus-size lingerie. Over seven years of operations, Parfait built a loyal consumer base and a strong reputation for delivering stylish, size-inclusive lingerie—filling a critical gap in India’s fashion industry.
The Journey So Far
From 2019 to July 2025, Parfait operated through shop-in-shop formats, leading e-commerce platforms, and its own D2C website. Key milestones include:
● Customers Served: 3,00,000+
● Orders Delivered: 2,00,000+
● Repeat Customers: 68,000
● India’s First Plus-Size Fashion Show by Parfait – viewed by over 1 million people.
● First Plus-Size TV Show in partnership with Good Times.
The Transition to Parfait Pluss
From August 2025, the brand transitions into Parfait Pluss—a 100% Indian-owned company under the leadership of Akhil Kumar Srivastava, alumnus of NIFT Delhi with over 20 years of retail fashion experience at Walmart and Landmark Group.
As the Managing Director and shareholder since 2019, Akhil has spearheaded Parfait’s India journey. With Parfait Pluss, he now envisions creating the world’s first global e-commerce marketplace dedicated entirely to plus-size consumers, starting with India and the USA.
Vision & Mission
Vision (2025–2030):
To build India’s first and largest plus-size lifestyle marketplace, and expand globally, empowering plus-size individuals in all areas of life.
Mission:
To serve the unique needs of plus-size men and women by offering:
● Size-inclusive fashion in diverse styles, colors, and fits
● Ready-to-wear and ready-to-move apparel
● Wellness, hygiene, and personal care essentials
● Accessories and lifestyle products
● Services that enhance confidence, health, and convenience
starting from India, for the world.
About Parfait Pluss
Parfait Pluss is India’s first full-scale lifestyle marketplace dedicated to the plus-size community. Transitioning from Parfait (USA), the brand is now a 100% Indian-owned entity committed to building inclusivity in fashion, wellness, and lifestyle. With a vision to empower over 300 million plus-size Indians, Parfait Pluss strives to become a global leader in size-inclusive retail.
Parfait Pluss – For Every Size. For Every Story.